Persevere Podcast

EP 8: TIk Tok: A Business Strategy Beyond Gen Z

In this episode, Patty chats with Jimmy Slagle the founder of Trend Z, a TikTok marketing service provider.

Jimmy shares the stories of his successful ventures in high school and how he started his schooling at the University of Minnesota by declaring himself as a finance major. After an internship at a large bank, he discovered that he wanted to make a bigger and more direct impact.

Slagle dispels some of the misconceptions about the TikTok platform. He then lays out some of the differences in methods and results for advertising on Instagram, TikTok, and other platforms. Next, Jimmy describes how and why many of the brands doing well on TikTok are not big fortune 500 companies. He suggests that brands advertising on TikTok be creative, embrace cringeyness, and try different campaigns to see what works. Finally, he explains how Trend Z can help companies market on TikTok and why influencer marketing is so successful.

Want to know more about TikTok and how it can drive your bottom line? Hit play now!

Connect with Jimmy on LinkedIn!

EP 24: Product Production: Optimize Your Workflow from Start to Finish with Ignition

Ignition is a platform that allows product marketing managers to have a centralized location to manage all of their different workflows. When it comes to launching a product, there are many different workflows from budgets to timelines to advancements .

EP 23: Abundance in Mind: Patty's Personal Journey of Relocating to North Dakota to Grow Her Company

If you have a business or are thinking of starting a business, this podcast exists as an example of how to have an abundant and open mindset to help make the best move for your business.

EP 22: Home Grown Capital: Changing the Game of Venture Capital in the Midwest

Learn how co-founders Matt Paulson and Tim Weelborg Homegrown Capital, of Sioux Falls, South Dakota is changing the game in venture capital and angel investing in the Midwest.

EP 21: Future on Focus: How North Dakota Impacts Growing the Entrepreneurial Ecosystem

When it comes to growing and sustaining businesses, North Dakota does things differently. By growing the entrepreneurial ecosystem, providing accelerated learning and leading the growth in ag-tech, they provide platforms for founders to help them grow and succeed.

EP 20: Growth Potential: How North Dakota is Leading Commerce Innovations

Learn from Dr. James Leiman, Commissioner at the North Dakota Department of Commerce on how North Dakota is a leader in commerce, supplying innovative programs and focusing on economic development.

EP 19: Redefine Change: How to Make it Possible for You, Your Team and Organization

Learn how to successfully implement change into your organization with Erika Anderson

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