Persevere Podcast

EP 8: TIk Tok: A Business Strategy Beyond Gen Z

In this episode, Patty chats with Jimmy Slagle the founder of Trend Z, a TikTok marketing service provider.

Jimmy shares the stories of his successful ventures in high school and how he started his schooling at the University of Minnesota by declaring himself as a finance major. After an internship at a large bank, he discovered that he wanted to make a bigger and more direct impact.

Slagle dispels some of the misconceptions about the TikTok platform. He then lays out some of the differences in methods and results for advertising on Instagram, TikTok, and other platforms. Next, Jimmy describes how and why many of the brands doing well on TikTok are not big fortune 500 companies. He suggests that brands advertising on TikTok be creative, embrace cringeyness, and try different campaigns to see what works. Finally, he explains how Trend Z can help companies market on TikTok and why influencer marketing is so successful.

Want to know more about TikTok and how it can drive your bottom line? Hit play now!

Connect with Jimmy on LinkedIn!

EP 11: Using Analytics to Build Your Pitch Deck and Fund Your Startup

In this episode, Patty and Justin Izzo discuss using analytics to build your pitch deck and fund your startup. Using DocSend's reporting capabilities you will gain insights to help propel your fundraising goals.

EP 10: Pitching 101: Communicating Your Message with Ease

In this episode of the Persevere Podcast, Patty interviews Jack Coborn Ellis to discuss the nitty-gritty details of pitching and crafting a story that not only gains the attention of your audience but convinces them to become a supporter as well. 

EP 9: Changing Healthcare: Curebase's Innovation in Clinical Trials

In episode 9, Patty chats with Tom Lemberg, the CEO of Curebase, a leading software platform for decentralized clinical trials.

EP 8: TIk Tok: A Business Strategy Beyond Gen Z

In this episode, Patty chats with Jimmy Slagle the founder of Trend Z, a TikTok marketing service provider, to learn more about the need for businesses to embrace the uncomfortable and start embracing one of the hottest social media platforms today. Hint: It's not just for Gen Z anymore!

EP 7: Product Manager: The best hire your could make

In episode 7 of the Persevere Podcast, Patty talks with Kevin Houlihan, President, and CEO of ImageMover, about the critical need for a product manager within your organization. 

EP 6: Foundational Strategies for Startup CEOs

In Episode 6 of the Persevere Podcast, Patty welcomes Berk Tas the CEO of SentiAR. Berk discusses the need for startups to be obsessed with the customer, how a learning culture is the only way for a company to succeed, and how being vulnerable as a leader helps to keep you on the right path.

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