Persevere Podcast

EP 8: TIk Tok: A Business Strategy Beyond Gen Z

In this episode, Patty chats with Jimmy Slagle the founder of Trend Z, a TikTok marketing service provider.

Jimmy shares the stories of his successful ventures in high school and how he started his schooling at the University of Minnesota by declaring himself as a finance major. After an internship at a large bank, he discovered that he wanted to make a bigger and more direct impact.

Slagle dispels some of the misconceptions about the TikTok platform. He then lays out some of the differences in methods and results for advertising on Instagram, TikTok, and other platforms. Next, Jimmy describes how and why many of the brands doing well on TikTok are not big fortune 500 companies. He suggests that brands advertising on TikTok be creative, embrace cringeyness, and try different campaigns to see what works. Finally, he explains how Trend Z can help companies market on TikTok and why influencer marketing is so successful.

Want to know more about TikTok and how it can drive your bottom line? Hit play now!

Connect with Jimmy on LinkedIn!

EP 17: Build your brand as a force for good

We find fulfillment by serving others. Join our conversation with founder and CEO of We First, Simon Mainwaring. Simon is a global thought leader, author and keynote speaker. Tune in to hear how he is inspiring companies to find their purpose.

EP 16 How to Take on Any Hardship Life Throws at You

How mindfulness and optimism can shape your experience and help you live a full life. Join Patty and Kevin to talk about how Kevin's fight with cancer lead him to live a fuller and happier life than before his diagnosis.

EP 15: Creating Culture: Hiring That Goes Beyond Skills

At the core of every business is its people. Patty sat down with Erik and Peter Stenehjem of First International Bank and Trust to discuss how their family business has created a concrete culture that supports the individual employee and the organization’s growth.

EP 14: What It Takes to Be Successful in Business and Life

In this episode of the Persevere Podcast, Patty chats with Chris Berg, a media host, and personality about what it takes to succeed in business and life - including practical tips for overall success and a great morning routine.

EP 13: Personal Branding: How to Establish and Own Your Personal Brand

In this episode, Patty chats with Mel Stanley about personal branding and setting yourself apart as a confident woman in the business world.