Persevere Podcast

EP 6: Foundational Strategies for Startup CEOs

In Episode 6 of the Persevere Podcast, Patty welcomes Berk Tas to the program. Berk Tas is currently the CEO of SentiAR, whose flagship product, CommandEP, is a holographic Augmented Reality (AR) technology providing physicians with a single source of truth during interventional procedures.


Berk discusses his team’s mission of making interventional (sometimes trans-catheter) procedures more accurate and efficient. They aimed to connect physicians directly to their digital environment via a wearable headset. By giving them a real-time, interactive, 360-degree view of the treatment they’re delivering, CommandEP enables physicians to provide better care for their patients. The technology also delivers better training to physicians and education to patients because procedures can be modeled, explained, and understood more easily.


Berk believes the healthiest things for a startup are to be obsessed with the customer and prioritize learning above all else. In a learning culture, there is no fear of mistakes or time wasted trying to polish something that isn’t right, and thus the team becomes more focused on the customer and the mission.


Patty and Berk celebrate SentiAR’s Series A fundraising round closing, where they raised $5.1 million and FDA clearance for CommandEP. With significant excitement and demand for their technology, the company’s next step before going to market will be to gather more data to validate and improve the product in clinical applications.


Berk and Patty relate on the hardest parts about being a CEO (at a startup) and memories of their parts in interesting pitches to investors. Berk shares how important it is to be vulnerable as a leader. By being vulnerable, Berk opens the door for his mentors and support system to help him through many hurdles of running a company and reassure him that he is on the right path. And finally, Berk shares his thoughts on the factors and milestones that a company must experience to determine if the company will be built to exit or to scale.


EP 24: Product Production: Optimize Your Workflow from Start to Finish with Ignition

Ignition is a platform that allows product marketing managers to have a centralized location to manage all of their different workflows. When it comes to launching a product, there are many different workflows from budgets to timelines to advancements .

EP 23: Abundance in Mind: Patty's Personal Journey of Relocating to North Dakota to Grow Her Company

If you have a business or are thinking of starting a business, this podcast exists as an example of how to have an abundant and open mindset to help make the best move for your business.

EP 22: Home Grown Capital: Changing the Game of Venture Capital in the Midwest

Learn how co-founders Matt Paulson and Tim Weelborg Homegrown Capital, of Sioux Falls, South Dakota is changing the game in venture capital and angel investing in the Midwest.

EP 21: Future on Focus: How North Dakota Impacts Growing the Entrepreneurial Ecosystem

When it comes to growing and sustaining businesses, North Dakota does things differently. By growing the entrepreneurial ecosystem, providing accelerated learning and leading the growth in ag-tech, they provide platforms for founders to help them grow and succeed.

EP 20: Growth Potential: How North Dakota is Leading Commerce Innovations

Learn from Dr. James Leiman, Commissioner at the North Dakota Department of Commerce on how North Dakota is a leader in commerce, supplying innovative programs and focusing on economic development.

EP 19: Redefine Change: How to Make it Possible for You, Your Team and Organization

Learn how to successfully implement change into your organization with Erika Anderson

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