Persevere Podcast

EP 6: Foundational Strategies for Startup CEOs

In Episode 6 of the Persevere Podcast, Patty welcomes Berk Tas to the program. Berk Tas is currently the CEO of SentiAR, whose flagship product, CommandEP, is a holographic Augmented Reality (AR) technology providing physicians with a single source of truth during interventional procedures.


Berk discusses his team’s mission of making interventional (sometimes trans-catheter) procedures more accurate and efficient. They aimed to connect physicians directly to their digital environment via a wearable headset. By giving them a real-time, interactive, 360-degree view of the treatment they’re delivering, CommandEP enables physicians to provide better care for their patients. The technology also delivers better training to physicians and education to patients because procedures can be modeled, explained, and understood more easily.


Berk believes the healthiest things for a startup are to be obsessed with the customer and prioritize learning above all else. In a learning culture, there is no fear of mistakes or time wasted trying to polish something that isn’t right, and thus the team becomes more focused on the customer and the mission.


Patty and Berk celebrate SentiAR’s Series A fundraising round closing, where they raised $5.1 million and FDA clearance for CommandEP. With significant excitement and demand for their technology, the company’s next step before going to market will be to gather more data to validate and improve the product in clinical applications.


Berk and Patty relate on the hardest parts about being a CEO (at a startup) and memories of their parts in interesting pitches to investors. Berk shares how important it is to be vulnerable as a leader. By being vulnerable, Berk opens the door for his mentors and support system to help him through many hurdles of running a company and reassure him that he is on the right path. And finally, Berk shares his thoughts on the factors and milestones that a company must experience to determine if the company will be built to exit or to scale.


EP 17: Build your brand as a force for good

We find fulfillment by serving others. Join our conversation with founder and CEO of We First, Simon Mainwaring. Simon is a global thought leader, author and keynote speaker. Tune in to hear how he is inspiring companies to find their purpose.

EP 16 How to Take on Any Hardship Life Throws at You

How mindfulness and optimism can shape your experience and help you live a full life. Join Patty and Kevin to talk about how Kevin's fight with cancer lead him to live a fuller and happier life than before his diagnosis.

EP 15: Creating Culture: Hiring That Goes Beyond Skills

At the core of every business is its people. Patty sat down with Erik and Peter Stenehjem of First International Bank and Trust to discuss how their family business has created a concrete culture that supports the individual employee and the organization’s growth.

EP 14: What It Takes to Be Successful in Business and Life

In this episode of the Persevere Podcast, Patty chats with Chris Berg, a media host, and personality about what it takes to succeed in business and life - including practical tips for overall success and a great morning routine.

EP 13: Personal Branding: How to Establish and Own Your Personal Brand

In this episode, Patty chats with Mel Stanley about personal branding and setting yourself apart as a confident woman in the business world. 

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