Persevere Podcast

EP 4: Startup Due Diligence 101

In this episode of the Persevere Podcast, we welcome Cynthia Yee to the show. Cynthia has an extensive background in venture financing and capital investment in the medical device field. In her roles, she has worked with companies through all stages of evolution. At Vensana Capital, Cynthia helps companies tell their story, identify their strengths and weaknesses, and achieve their full potential.

Cynthia gives her take on how entrepreneurs can best prepare for fundraising. She encourages entrepreneurs to do their due diligence to find the appropriate fund partners for their company and start building relationships with them as soon as possible. Cynthia discusses the pros and cons of IPOs, mainly how they can be a distraction for young companies, and she guides us through various approaches for constructing term sheets in venture capital deals.

Cynthia also gives insight into how Vensana conducts its due diligence process and why Vensana prefers to be the lead investor in deals. Cynthia then explains how detailing the path to revenue can be more significant than financial projects for an early-stage company.

To learn more about Vensana Capital, visit

EP 17: Build your brand as a force for good

We find fulfillment by serving others. Join our conversation with founder and CEO of We First, Simon Mainwaring. Simon is a global thought leader, author and keynote speaker. Tune in to hear how he is inspiring companies to find their purpose.

EP 16 How to Take on Any Hardship Life Throws at You

How mindfulness and optimism can shape your experience and help you live a full life. Join Patty and Kevin to talk about how Kevin's fight with cancer lead him to live a fuller and happier life than before his diagnosis.

EP 15: Creating Culture: Hiring That Goes Beyond Skills

At the core of every business is its people. Patty sat down with Erik and Peter Stenehjem of First International Bank and Trust to discuss how their family business has created a concrete culture that supports the individual employee and the organization’s growth.

EP 14: What It Takes to Be Successful in Business and Life

In this episode of the Persevere Podcast, Patty chats with Chris Berg, a media host, and personality about what it takes to succeed in business and life - including practical tips for overall success and a great morning routine.

EP 13: Personal Branding: How to Establish and Own Your Personal Brand

In this episode, Patty chats with Mel Stanley about personal branding and setting yourself apart as a confident woman in the business world.