Persevere Podcast

EP 2: Keeping It Legal: Covering Your Bases and Bottom Line

In Episode 2 of the Persevere Podcast, Patty welcomes Todd Taylor, Checkable Medical’s corporate attorney and co-founder and partner of Avisen Legal in Minneapolis, Minnesota. Todd and his team of business lawyers specialize in providing legal services for entrepreneurs and business owners. Todd himself specializes in corporate governance, contracts, and financing.


Patty and Todd discuss how business leaders can benefit from quickly developing an open, honest, and trusting relationship with a lawyer. A partnership with a good lawyer who understands the company’s goals will help guide all legal decisions of the business and prevent issues from turning into problems. Patty and Todd share stories and relate to some of the common mistakes founders make when establishing a company. They have found that cheap can be expensive; not taking the time to calculate legal decisions can be costly. Both agree taking the time to evaluate decisions with your lawyer will pay off for the company in the long run.


Patty opens up about her experience in fundraising for Checkable Medical and her past ventures. She has feared low valuations and dilution but has gained great perspectives and confidence from Todd. Todd has seen companies fold because they chose not to accept money, so he coaches entrepreneurs to not worry about dilution as much as what can be done with the money raised. Funds raised can lead to faster increases in company valuation. In Patty’s case, funds raised for Checkable Medical helped her hire a great team, thus increasing output and company valuation.


You can visit Avisen Legal’s website at avisenlegal.com and contact Todd at 612-325-5036 or ttaylor@avisenlegal.com.


EP 11: Using Analytics to Build Your Pitch Deck and Fund Your Startup

In this episode, Patty and Justin Izzo discuss using analytics to build your pitch deck and fund your startup. Using DocSend's reporting capabilities you will gain insights to help propel your fundraising goals.

EP 10: Pitching 101: Communicating Your Message with Ease

In this episode of the Persevere Podcast, Patty interviews Jack Coborn Ellis to discuss the nitty-gritty details of pitching and crafting a story that not only gains the attention of your audience but convinces them to become a supporter as well. 

EP 9: Changing Healthcare: Curebase's Innovation in Clinical Trials

In episode 9, Patty chats with Tom Lemberg, the CEO of Curebase, a leading software platform for decentralized clinical trials.

EP 8: TIk Tok: A Business Strategy Beyond Gen Z

In this episode, Patty chats with Jimmy Slagle the founder of Trend Z, a TikTok marketing service provider, to learn more about the need for businesses to embrace the uncomfortable and start embracing one of the hottest social media platforms today. Hint: It's not just for Gen Z anymore!

EP 7: Product Manager: The best hire your could make

In episode 7 of the Persevere Podcast, Patty talks with Kevin Houlihan, President, and CEO of ImageMover, about the critical need for a product manager within your organization. 

EP 6: Foundational Strategies for Startup CEOs

In Episode 6 of the Persevere Podcast, Patty welcomes Berk Tas the CEO of SentiAR. Berk discusses the need for startups to be obsessed with the customer, how a learning culture is the only way for a company to succeed, and how being vulnerable as a leader helps to keep you on the right path.

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