Persevere Podcast

EP 12: Branding: Doing Good and Keeping It Personal

In this episode of the Persevere Podcast, Patty discusses the passion and purpose behind products and brands with Erin Newkirk, the VP, Head of Global Brand Strategy at Caribou Coffee. 

Erin Newkirk is an award-winning innovator with rich leadership in tech, food, retail, consumer packaged goods, and healthcare; spanning start-ups to growth companies to billion-dollar brands. Erin is well-versed in team building, marketing, branding, product/experience management, planning, strategy, writing, and speaking. So, Erin knows a thing or two about passion, purpose, and products that sell on an emotional and physical level. 

Key Takeaways: 

Find your brand’s passion, purpose, and direction by hitting play now! 

Connect with Erin on LinkedIn or via her website

Fun facts about Erin

Favorite Caribou Coffee Drink: Malted Hot Crafted Press

Favorite Book: Dare to Lead by Brene Brown and Radical Candor by Kim Scott

Slogan: Doing good things with good people.

EP 17: Build your brand as a force for good

We find fulfillment by serving others. Join our conversation with founder and CEO of We First, Simon Mainwaring. Simon is a global thought leader, author and keynote speaker. Tune in to hear how he is inspiring companies to find their purpose.

EP 16 How to Take on Any Hardship Life Throws at You

How mindfulness and optimism can shape your experience and help you live a full life. Join Patty and Kevin to talk about how Kevin's fight with cancer lead him to live a fuller and happier life than before his diagnosis.

EP 15: Creating Culture: Hiring That Goes Beyond Skills

At the core of every business is its people. Patty sat down with Erik and Peter Stenehjem of First International Bank and Trust to discuss how their family business has created a concrete culture that supports the individual employee and the organization’s growth.

EP 14: What It Takes to Be Successful in Business and Life

In this episode of the Persevere Podcast, Patty chats with Chris Berg, a media host, and personality about what it takes to succeed in business and life - including practical tips for overall success and a great morning routine.

EP 13: Personal Branding: How to Establish and Own Your Personal Brand

In this episode, Patty chats with Mel Stanley about personal branding and setting yourself apart as a confident woman in the business world.