In this episode of the Persevere Podcast, Patty discusses the passion and purpose behind products and brands with Erin Newkirk, the VP, Head of Global Brand Strategy at Caribou Coffee.
Erin Newkirk is an award-winning innovator with rich leadership in tech, food, retail, consumer packaged goods, and healthcare; spanning start-ups to growth companies to billion-dollar brands. Erin is well-versed in team building, marketing, branding, product/experience management, planning, strategy, writing, and speaking. So, Erin knows a thing or two about passion, purpose, and products that sell on an emotional and physical level.
Find your brand’s passion, purpose, and direction by hitting play now!
Fun facts about Erin
Favorite Caribou Coffee Drink: Malted Hot Crafted Press
Slogan: Doing good things with good people.
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