Persevere Podcast

EP 12: Branding: Doing Good and Keeping It Personal

In this episode of the Persevere Podcast, Patty discusses the passion and purpose behind products and brands with Erin Newkirk, the VP, Head of Global Brand Strategy at Caribou Coffee. 


Erin Newkirk is an award-winning innovator with rich leadership in tech, food, retail, consumer packaged goods, and healthcare; spanning start-ups to growth companies to billion-dollar brands. Erin is well-versed in team building, marketing, branding, product/experience management, planning, strategy, writing, and speaking. So, Erin knows a thing or two about passion, purpose, and products that sell on an emotional and physical level. 


Key Takeaways: 


Find your brand’s passion, purpose, and direction by hitting play now! 


Connect with Erin on LinkedIn or via her website


Fun facts about Erin

Favorite Caribou Coffee Drink: Malted Hot Crafted Press

Favorite Book: Dare to Lead by Brene Brown and Radical Candor by Kim Scott

Slogan: Doing good things with good people.


EP 24: Product Production: Optimize Your Workflow from Start to Finish with Ignition

Ignition is a platform that allows product marketing managers to have a centralized location to manage all of their different workflows. When it comes to launching a product, there are many different workflows from budgets to timelines to advancements .

EP 23: Abundance in Mind: Patty's Personal Journey of Relocating to North Dakota to Grow Her Company

If you have a business or are thinking of starting a business, this podcast exists as an example of how to have an abundant and open mindset to help make the best move for your business.

EP 22: Home Grown Capital: Changing the Game of Venture Capital in the Midwest

Learn how co-founders Matt Paulson and Tim Weelborg Homegrown Capital, of Sioux Falls, South Dakota is changing the game in venture capital and angel investing in the Midwest.

EP 21: Future on Focus: How North Dakota Impacts Growing the Entrepreneurial Ecosystem

When it comes to growing and sustaining businesses, North Dakota does things differently. By growing the entrepreneurial ecosystem, providing accelerated learning and leading the growth in ag-tech, they provide platforms for founders to help them grow and succeed.

EP 20: Growth Potential: How North Dakota is Leading Commerce Innovations

Learn from Dr. James Leiman, Commissioner at the North Dakota Department of Commerce on how North Dakota is a leader in commerce, supplying innovative programs and focusing on economic development.

EP 19: Redefine Change: How to Make it Possible for You, Your Team and Organization

Learn how to successfully implement change into your organization with Erika Anderson

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