Persevere Podcast

EP 12: Branding: Doing Good and Keeping It Personal

In this episode of the Persevere Podcast, Patty discusses the passion and purpose behind products and brands with Erin Newkirk, the VP, Head of Global Brand Strategy at Caribou Coffee. 


Erin Newkirk is an award-winning innovator with rich leadership in tech, food, retail, consumer packaged goods, and healthcare; spanning start-ups to growth companies to billion-dollar brands. Erin is well-versed in team building, marketing, branding, product/experience management, planning, strategy, writing, and speaking. So, Erin knows a thing or two about passion, purpose, and products that sell on an emotional and physical level. 


Key Takeaways: 


Find your brand’s passion, purpose, and direction by hitting play now! 


Connect with Erin on LinkedIn or via her website


Fun facts about Erin

Favorite Caribou Coffee Drink: Malted Hot Crafted Press

Favorite Book: Dare to Lead by Brene Brown and Radical Candor by Kim Scott

Slogan: Doing good things with good people.


EP 14: What It Takes to Be Successful in Business and Life

In this episode of the Persevere Podcast, Patty chats with Chris Berg, a media host, and personality about what it takes to succeed in business and life - including practical tips for overall success and a great morning routine.

EP 13: Personal Branding: How to Establish and Own Your Personal Brand

In this episode, Patty chats with Mel Stanley about personal branding and setting yourself apart as a confident woman in the business world. 

EP 11: Using Analytics to Build Your Pitch Deck and Fund Your Startup

In this episode, Patty and Justin Izzo discuss using analytics to build your pitch deck and fund your startup. Using DocSend's reporting capabilities you will gain insights to help propel your fundraising goals.

EP 10: Pitching 101: Communicating Your Message with Ease

In this episode of the Persevere Podcast, Patty interviews Jack Coborn Ellis to discuss the nitty-gritty details of pitching and crafting a story that not only gains the attention of your audience but convinces them to become a supporter as well. 

EP 9: Changing Healthcare: Curebase's Innovation in Clinical Trials

In episode 9, Patty chats with Tom Lemberg, the CEO of Curebase, a leading software platform for decentralized clinical trials.

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